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When UFA celebrates its centennial in 2009, I believe our co-operative will be even stronger than it is today.
 -Dallas Thorsteinson, President and CEO |
Vision, Mission, Values
We have a strong vision and mission statement and set of core values that are the driving force behind our organization. They describe what we want to be, where we want to go, and how we plan to get there. And by committing ourselves to representing our vision, mission and values in all that we do, we ensure success for UFA and our member-owners. Vision UFA is a thriving and progressive co-operative with a passion for agriculture and an affinity for rural life. We are committed to being a market-driven organization that is recognized as the leading provider of quality products, services and solutions that support agriculture and serve the rural community. Mission Statement We are a progressive co-operative with a mandate to create value for our owners and customers through our unwavering commitment to strong financial performance; relevance to agricultural producers; and connection to the rural community. Core Values Performance Collaboration Accountability Respect Integrity Progressive thinking Agility |
IN THE NEWS
Congratulations to Ryan Francis! Winner of the 5 day, 5 night fly fishing weekend with Paul Brandt. Your feedback is helping us to continuously improve your statements. June statement change explanation.pdf (2,198KB) UFA Co-operative Limited’s Red Deer expansion is complete 
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